Along with several other shopping centres across the country, Midtown is proud to be part of a national program celebrating diversity and promoting inclusion: “AWE” Accept without Exception – the essence of diversity and an acronym that describes the emotional feeling one might have when contemplating diversity.

The intent of this initiative is to drive awareness and celebrate our commitment to each of our communities, employees, retailers and vendors; helping us all to better understand local, national and global perspectives for increased inclusivity, conversation and innovations. 

PRIDE 2021

June 16 - 30: Share Your Pride Art Kit & Fundraiser 

• With a min. donation of $10, receive a Share Your Pride Art Kit* to take home. Craft, create, and illustrate your very own unique masterpiece, then share your Pride! Snap a photo and share on Instagram; for each photo tagging @shop.midtown and using the hashtags #AWEmidtown; #YXEpride; #LOVEisLOVE, Midtown will add $1 to its contribution to OUT Saskatoon**. You'll be entered to win a Pride prize package, including a $250 Midtown gift card.

Please visit Midtown Guest Services to donate. 100% of contributions raised through this initiative will be donated to OUT Saskatoon. 

June 16 - 19: Instagrammable Rainbow Balloon Display

• Vist Midtown's Instagrammable display of rainbow balloons, located at Midtown Guest Services. This display will serve as the perfect backdrop to share your Pride! For each photo that tags @shop.midtown and uses the hashtags #AWEmidtown; #YXEpride; #LOVEisLOVE, Midtown will add $1 to its contribution to OUT Saskatoon**

*limited quantities available; max. one per person

**to a max. of $1,000

PRIDE 2019

Midtown was pleased to support the Saskatoon Diversity Network throughout the 2019 Saskatoon Pride Festival. Saskatoon Diversity Network is a volunteer-driven non-profit organization which serves the LGBTQ+ community, family, and supporters; raises awareness of queer community and culture; and cultivates community support and partnership within and outside of the queer community.

June 14 – 22: AWE Mural & Fundraiser

• With your donations, a rainbow coloured tile wall was created. Throughout the week, these coloured tiles were added to the mural behind Guest Services to fill in the rainbow. 100% of your contributions and all proceeds raised through this initiative supported Saskatoon Diversity Network.

June 14 – 22: Photo Opportunity at Midtown Guest Services

• A rainbow balloon arch was set up at Midtown Guest Services and served as the perfect backdrop for selfies! Check out @shop.midtown and the hashtags #AWEmidtown; #YXEpride; #LOVEisLOVE to view the gallery.

June 17: Pride Flag Raising

• Midtown raised a Pride flag from the top of the Midtown Tower.

June 21: Feel Like a Queen with MAC Midtown

• Visitors enjoyed an interactive Drag Queen Makeup Tutorial hosted by Iona Whipp, on the main level just outside of MAC Cosmetics. In addition, shoppers were treated to complimentary lip and makeup touch ups courtesy of MAC Cosmetics. The makeup demonstration was followed by a very special and entertaining musical performance!

June 21 – 22: Celebrate Pride, with Cake!

• Our Guest Services team served cake and refreshments throughout the day on both June 21st and June 22nd. Cake and refreshments were available to all by donation, with 100% of your contributions and all proceeds raised supporting Saskatoon Diversity Network.

About AWE

A variety of AWE activations highlighting different cultures, communities and groups are taking place across Canada throughout the year. Each of these activations and campaigns incorporates an event that celebrates differences and promotes diversity and inclusion, as well as a fundraising component in support of their chosen non-profit organization that exemplifies diversity. Some examples of the groups being supported include but are not limited to: Multiculturalism or specific cultural groups; International Women’s Day; Anti-Bullying; Mental Health & Wellness; LGBTQ+ and Pride; and more.