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Close your eyes. Think “jeans.” Now open. They were 501® Originals, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of modern jeans in existence—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will.
The original blue jeans
Our signature straight fit
A blank canvas for customization and self-expression
Woven with a hint of stretch for all-day comfort and easy movement
Hold the H2O: This garment is made using recycled water, which helps us to reduce our impact on this finite resource
Close your eyes. Think “jeans.” Now open. They were 501® Originals, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of modern jeans in existence—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will.
The original blue jeans
Our signature straight fit
A blank canvas for customization and self-expression
Woven with a hint of stretch for all-day comfort and easy movement
Hold the H2O: This garment is made using recycled water, which helps us to reduce our impact on this finite resource
