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6-In-1 Styling Paste

From Virtue

Current price: $52.00
6-In-1 Styling Paste
6-In-1 Styling Paste

From Virtue

6-In-1 Styling Paste

Current price: $52.00
Loading Inventory...

Size: 50 ml

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*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Hudson's Bay
WHAT IT IS

Virtue® 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nourishes, protects, and adds shine to short hair. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hairstyles that last all day——and into the next.

A creamy, lightweight, and multitasking paste that’s perfect for putting (and keeping) short or layered hair in its place. 50ml. Made in USA.

WHAT IT DOES

Virtue's proprietary Alpha Keratin 60ku® strengthens, softens, and smooths, while lightweight polymers create memory and hold, amplifying hair’s natural layers to leave it looking thicker.

A creamy break upon initial touch, which emulsifies in the fingertips to become a mix between paste and pomade.

WHO IT'S FOR

For men and women with all types of hair, both short and layered.

HOW TO USE IT

Rub a small amount between palms until translucent. Apply to dry hair to define your desired style.

RESEARCH RESULTS
  • 92% of users immediately felt their style was easier to control and that hair looked healthier and more nourished
  • 91% of users felt hair looked more tamed without being weighed down after only 3 uses
  • Within one week, 96% of users felt their hair looked polished
  • 100% of users felt their hair was not brittle or crunchy within one week or use

*Consumer perception study of 57 participants who used the product daily for 1 week.

THIS PRODUCT IS
  • Sulfate free
  • Paraben free
  • Phthalate free
  • Synthetic colours free
  • Synthetic dye free
  • Gluten free
  • Cruelty free
  • Vegan

ABOUT THE BRAND

Virtue® has cracked the code for healthy hair. Virtue products address the cause — so that no matter what your hair “type,” you’ll get healthier, more beautiful hair. With Alpha Keratin 60ku®, a patented, self-regulating protein recognized by the hair as its own, Virtue targets and treats the underlying damage — the root cause of every major hair issue.

This brand is part of BEAUTYSPACE, the ultimate curator of the world’s most in-demand beauty and icons of the future. BEAUTYSPACE brings the very best in beauty to Hudson's Bay. Within our carefully crafted assortment, you will find an edit of the most innovative and sought-after skincare, haircare, makeup and lifestyle products from around the world.

More About Hudson's Bay at Shop Midtown

We have a history of making history. HBC has been operating and excelling at what we do for hundreds of years, meaning that we’ve adapted to some pretty monumental changes since our initial charter back in 1670. (See our Heritage Site—we aren’t even kidding). We are proud to be known for our longevity and our historical significance. Our iconic point blankets, which have become a huge part of the fabric of Canada, are seen as an unofficial symbol of Canadians. Even though we’ve grown and adapted for centuries, we’re passionately looking toward the future. We’re proudly redefining an international retail experience and tackling the challenges and opportunities of a limitless, digital landscape. Diversity & Inclusion: HBC is committed to fostering a diverse and inclusive workplace. Our Associates are empowered to lead, support one another, and make contributions that drive their teams and businesses forward – things we believe make HBC a great place to work. Each of our Associates comes to work with different experiences and backgrounds, and we believe that our diverse points of view are the pillars of HBC’s success. Our differences make us stronger and contribute to the innovative ideas that will power us into the future.

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