Virtue® 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nourishes, protects, and adds shine to short hair. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hairstyles that last all day——and into the next. A creamy, lightweight, and multitasking paste that’s perfect for putting (and keeping) short or layered hair in its place. 50ml. Made in USA. Virtue's proprietary Alpha Keratin 60ku® strengthens, softens, and smooths, while lightweight polymers create memory and hold, amplifying hair’s natural layers to leave it looking thicker. A creamy break upon initial touch, which emulsifies in the fingertips to become a mix between paste and pomade. For men and women with all types of hair, both short and layered. Rub a small amount between palms until translucent. Apply to dry hair to define your desired style. *Consumer perception study of 57 participants who used the product daily for 1 week. Virtue® has cracked the code for healthy hair. Virtue products address the cause — so that no matter what your hair “type,” you’ll get healthier, more beautiful hair. With Alpha Keratin 60ku®, a patented, self-regulating protein recognized by the hair as its own, Virtue targets and treats the underlying damage — the root cause of every major hair issue. This brand is part of BEAUTYSPACE, the ultimate curator of the world’s most in-demand beauty and icons of the future. BEAUTYSPACE brings the very best in beauty to Hudson's Bay. Within our carefully crafted assortment, you will find an edit of the most innovative and sought-after skincare, haircare, makeup and lifestyle products from around the world.