A gentle shampoo that is clinically shown to strengthen and reduce breakage caused by everyday stressors, heat, and chemical treatments. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Dryness - Color Safe - Damage, Split Ends, and Breakage Key Benefits: - Gently cleanses - Strengthens hair and prevents future breakage - Targets the bonds in your hair that are most prone to breakage Highlighted Ingredients: - Bond-Fortifying Technology: Targets