We don't want to rain on anyone's parade, but Purple AF is one of our faves. Formally known as Purple Rain, this deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively! Arctic Fox Hair Color is cruelty-free, semi-permanent hair dye that is made only from vegan ingredients. DIY Formula. Hydrating + Zero Damage. Best Results With Pre-Lightened Hair. No Harsh Chemicals (Peroxide, Ammonia, PPD). Always Do a Patch & Strand Test Before Coloring.