Your hair Ritual just got even BETTER: Introducing Ritual. You want it? You got it. Ritual is a highly pigmented, rich shade. It will even give unbleached medium brown (level 5) hair a gorgeous jewel-toned burgundy hue. Can't have bright shades in the work place? No problem! This vibe-y red velvet flies under the radar. Arctic Fox protip: Want a softer, more pastel version? Dilute for our forever fav- the sultry and playful dusty rose.