[Best before: 30/09/26. Please note you can consume past the best before date as it is not an expiry date.] The Asahi Brown Rice Bran Blueberry Cream Biscuit combine a crunchy, textured biscuit made with brown rice (Genmai) and wheat bran, sandwiching a layer of tangy, sweet blueberry cream. The robust, slightly dry texture from the whole grains and added cereals offers great bite and lasting satiety, making this a smart choice for a mid-day snack or a quick source of morning fuel. It feels like a treat, but provides the nutritional benefits you need to keep going. Why You Will Love It: Satisfying Crunch: Features a distinctive, crunchy texture from the brown rice (Genmai) and wheat bran, ensuring a satisfying and substantial chew. Balanced Flavour: The biscuit's inherent toastiness is perfectly balanced by the refreshing, not-too-sweet tang of the blueberry cream filling. Great for Routine: The portioned packaging and filling texture make it an ideal option for a quick breakfast or a planned, hunger-fighting snack during dieting. Whole Grain Goodness: Packed with wholesome grains and bran, contributing to a feeling of fullness and providing better nutritional value than standard biscuits.