Target dullness and achieve unparalleled clarity with the Beauty of Joseon Glow Deep Serum. This brightening powerhouse combines 68% rice bran water—a beloved Korean skincare staple known for its deep hydration and nourishing properties—with 2% alpha arbutin to visibly improve skin tone and pigmentation. It works to keep your skin feeling soft, smooth, and deeply hydrated while actively helping to lighten dark spots. If you're looking for a serum that delivers both intense moisture and radiant clarity, this is your new skincare essential. Why You Will Love It: Brightens Pigmentation: Features 2% alpha arbutin to target dark spots and reduce the appearance of uneven skin tone quickly. Deeply Hydrating Base: Formulated with 68% rice bran water to intensely nourish and soothe dry or dull complexions. Improves Skin Clarity: Helps inhibit melanin production for a clearer, more luminous, and bright appearance over time. Korean Skincare Favourite: Utilises traditional, trusted Korean ingredients for healthy, glowing skin. How to Use: On a cleansed and toned face, apply 2-3 drops of serum. Pat gently into the skin to aid absorption and follow with your regular moisturiser.