Close your eyes. Think “jeans.” Now open. They were 501 Originals®, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of modern jeans—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will.The original blue jeansOur signature straight fitA blank canvas for customization and self-expressionMade with non-stretch denimWe made this garment with organically grown cottonDesigned with CIRCULOSE®, a blend of recycled denim, viscose and cotton