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Curl Shampoo

From Virtue

Original price: $54.00
Current price: $22.00
Curl Shampoo
Curl Shampoo

From Virtue

Curl Shampoo

Original price: $54.00
Current price: $22.00
Loading Inventory...

Size: 60_ml

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*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Hudson's Bay
WHAT IT IS

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants. Made in USA.

WHAT IT DOES

Hydrates. Nourishes. Repairs.Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage.

WHO IT'S FOR

For curly hair.

HOW TO USE IT
  • Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather.
  • Rinse and repeat if necessary.
  • For best results follow with Virtue® Curl Conditioner.

THIS PRODUCT IS
  • Cruelty free
  • Parabens free
  • Phthalates free
  • Silicone free
  • Sulfates free

INGREDIENTS

Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine, compatibility, and detangling. Specialty Carob Gum (Ceratonia Siliqua): Forms a sheer film to lock in moisture. Vegetable-Derived Polymer (from Lond Bean): Facilitates curl formation and definition. Specialty Rice Protein & Extract with Sunflower Seed Oil: Provides solar protection from the drying and damaging effects of UV rays.

ABOUT THE BRAND

Virtue® has cracked the code for healthy hair. Virtue products address the cause — so that no matter what your hair “type,” you’ll get healthier, more beautiful hair. With Alpha Keratin 60ku®, a patented, self-regulating protein recognized by the hair as its own, Virtue targets and treats the underlying damage — the root cause of every major hair issue.

This brand is part of Space NK, the ultimate curator of the world’s most in-demand beauty and icons of the future. With over 25 years of experience discovering and curating brands, Space NK brings the very best in beauty to Hudson's Bay. Within our carefully crafted assortment, you will find an edit of the most innovative and sought-after skincare, haircare, makeup and lifestyle products from around the world.

    More About Hudson's Bay at Shop Midtown

    We have a history of making history. HBC has been operating and excelling at what we do for hundreds of years, meaning that we’ve adapted to some pretty monumental changes since our initial charter back in 1670. (See our Heritage Site—we aren’t even kidding). We are proud to be known for our longevity and our historical significance. Our iconic point blankets, which have become a huge part of the fabric of Canada, are seen as an unofficial symbol of Canadians. Even though we’ve grown and adapted for centuries, we’re passionately looking toward the future. We’re proudly redefining an international retail experience and tackling the challenges and opportunities of a limitless, digital landscape. Diversity & Inclusion: HBC is committed to fostering a diverse and inclusive workplace. Our Associates are empowered to lead, support one another, and make contributions that drive their teams and businesses forward – things we believe make HBC a great place to work. Each of our Associates comes to work with different experiences and backgrounds, and we believe that our diverse points of view are the pillars of HBC’s success. Our differences make us stronger and contribute to the innovative ideas that will power us into the future.

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