Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants. Made in USA. Hydrates. Nourishes. Repairs.Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. For curly hair. Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine, compatibility, and detangling. Specialty Carob Gum (Ceratonia Siliqua): Forms a sheer film to lock in moisture. Vegetable-Derived Polymer (from Lond Bean): Facilitates curl formation and definition. Specialty Rice Protein & Extract with Sunflower Seed Oil: Provides solar protection from the drying and damaging effects of UV rays. Virtue® has cracked the code for healthy hair. Virtue products address the cause — so that no matter what your hair “type,” you’ll get healthier, more beautiful hair. With Alpha Keratin 60ku®, a patented, self-regulating protein recognized by the hair as its own, Virtue targets and treats the underlying damage — the root cause of every major hair issue. This brand is part of BEAUTYSPACE, the ultimate curator of the world’s most in-demand beauty and icons of the future. BEAUTYSPACE brings the very best in beauty to Hudson's Bay. Within our carefully crafted assortment, you will find an edit of the most innovative and sought-after skincare, haircare, makeup and lifestyle products from around the world.