Our bestselling Drops of Youth™ Concentrate just got even better.

Made with 99% ingredients of natural origin, it only takes a few drops of our new Edelweiss Daily Serum Concentrate to leave skin looking smoother, fresher, stronger* and plumped with 24hr moisture – just ask the 106 women who tried (and loved!) our new serum in an independent user trial**.

But what makes our new concoction so exceptional? We’ve now enriched every bottle with double the concentration of edelweiss, which is naturally (and rather uniquely) strengthened with leontopodic acid known for its antioxidant properties. In fact, the tiny edelweiss plant is so resilient and powerful that its extract has 43% more antioxidant power than retinol.***Pretty extraordinary, right? We’ve enriched our vegan serum with natural-origin peptides too, just for good measure. Derived from rice, peptides are known to help maintain the skin’s natural moisture barrier.

This light, non-sticky, fast-absorbing formula also forms an invisible layer over your skin to help protect it from indoor and outdoor pollution (perfect for all you city types), which can lead to dehydration, dullness and premature skin ageing.

There’s one more surprise – our recyclable bottle**** is now made with recycled glass too. What’s not to love?

Smooth on a few drops every day and you’ll have that fresh-faced, post-lie-in, pre-commute, healthy-looking glow in no time!

• Daily serum concentrate
• Suitable for all skin types, including sensitive skin
• Leaves skin feeling fresher and smoother
• Helps protect skin from pollution
• Made with 99% ingredients of natural origin
• Now enriched with double the concentration of edelweiss
• Certified by The Vegan Society
• Non-comedogenic (doesn’t block pores)
• Dermatologically tested

^{* Skin that looks plump with moisture, with a smooth surface. Skin looks re-energised and refreshed.}

^{** User trial results over a 4-week period: 106 women aged 25-40.}

^{***Retinol expressed as Retinol acetate. The radical protection factor (RPF) was measured in vitro by electron spin resonance.}

^{**** Not including the pipette. Where local facilities allow.}