The EQQUALBERRY Bakuchiol Plumping Serum stands as a superior choice for anyone wanting to target fine lines and loss of elasticity, particularly those with sensitive skin who find conventional retinol too aggressive. This concentrated serum features 99% pure bakuchiol—a premium, plant-derived alternative that mimics the skin-renewing properties of vitamin A to support natural collagen production. The silky, lightweight liquid sinks in instantly, flooding the deeper layers of the skin with nutrients to improve facial volume and firmness from within. Incorporating this gentle powerhouse into a daily skincare ritual satisfies the need for consistent, non-irritating age-defence, ensuring a visibly refined, radiant, and healthier-looking complexion that stands up to environmental stressors. Why You Will Love It: Gentle Firming: Contains 99% pure Bakuchiol to promote a firmer, smoother appearance, providing similar benefits to retinol but without the common sensitivity. Deep Hydration: Utilises Multi-Layer Vesicle technology along with eight types of hyaluronic acid and panthenol to ensure deeper, lasting moisture retention. Youthful Support: Enriched with 13 types of peptides that focus on preventing the appearance of fine lines, supporting the skin’s texture and bounce. Barrier Care: Formula includes ceramides and niacinamide which work together to strengthen the skin barrier and balance the skin’s natural oil and moisture levels. How to Use: After cleansing and toning, apply an even layer of serum to your face and neck. Gently pat the product into the skin until fully absorbed.