The Hada Labo Gokujyun Alpha Emulsion delivers intensive moisture while supporting your skin’s natural firmness. This advanced formula features niacinamide to help target wrinkles and pigmentation, paired with three types of hyaluronic acid to deeply lock in hydration. The result is skin that feels plump, smooth, and more elastic over time. Despite its rich moisture delivery, the emulsion has a thick, smooth texture that absorbs quickly, making it suitable for comfortable daily use under makeup. Why You Will Love It: Firming Action: Contains niacinamide, a beneficial ingredient known to improve the appearance of fine lines, wrinkles, and pigmentation. Deep Moisturization: Includes three different types of hyaluronic acid that work together to draw in and retain moisture, keeping skin supple all day. Non-Heavy Feel: Features a smooth, thick texture that spreads easily and absorbs well, delivering long-lasting hydration without feeling heavy or sticky. Gentle Formulation: The product is entirely free from fragrance, colourants, mineral oils, alcohol, and parabens, making it suitable for sensitive skin. How to Use: After cleansing and applying your lotion (toner), take an appropriate amount of emulsion onto your palm and gently spread it over your entire face.