The Haruharu Wonder Black Rice Moisture 5.5 Soft Cleansing Gel cleanses and deeply hydrates while maintaining the skin's ideal, slightly acidic pH of 5.5. Formulated with 95% natural ingredients, including antioxidant-rich fermented Black Rice and moisturising Ginseng Root, this soap-free gel creates a smooth, mild lather. It cleanses without stripping your skin's natural oils, leaving your complexion feeling clean, hydrated, and perfectly balanced without any tightness. Why You Will Love It: Ideal pH Balance: Specifically formulated to match the skin's ideal pH of 5.5, ensuring a cleanse that supports the skin barrier rather than compromising it. Non-Stripping Clean: Uses natural surfactants derived from coconuts to cleanse without causing irritation or leaving the skin feeling dry or tight. Antioxidant Power: Infused with fermented Black Rice extract and Ginseng Root, which are packed with antioxidants to support a brighter, more vibrant complexion. Hydration Boosting: Contains Trehalose and Beta-glucan to provide lasting moisture and support skin elasticity, leaving skin smooth and soft after rinsing. How to Use: Apply a small amount to wet skin. Gently massage your face for about 30 seconds to work the gel into a mild lather. Rinse thoroughly with lukewarm water.