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A true archive revival, the New Balance 740 returns with its early-2000s running DNA fully intact—open-knit mesh, angular overlays, and that effortlessly streamlined silhouette. The ABZORB midsole keeps every step soft and cushioned, while two-tone textures and reflective hits give the Candied Violet / Angora edition a fresh, modern edge. Rediscover a classic built for everyday movement.
Mesh underlays with synthetic overlays
ABZORB midsole for cushioning and impact absorption
Segmented midsole for smooth transitions
Two-tone mesh accents for added dimension
Molded TPU ‘N’ logo
Reflective detailing for visibility
Rubber outsole for durable traction
A true archive revival, the New Balance 740 returns with its early-2000s running DNA fully intact—open-knit mesh, angular overlays, and that effortlessly streamlined silhouette. The ABZORB midsole keeps every step soft and cushioned, while two-tone textures and reflective hits give the Candied Violet / Angora edition a fresh, modern edge. Rediscover a classic built for everyday movement.
Mesh underlays with synthetic overlays
ABZORB midsole for cushioning and impact absorption
The Style Standard combines modern style with everyday functionality, creating looks that flow seamlessly from day to night while celebrating bold individuality
