Proving it also harbours an artsy side, running maven Hoka joins forces with Portland-based artist Alex Proba to dream up a playful iteration of its Ora Primo silhouette. Boasting the signature features of the style (an injection molded EVA top midsole layer, protective toe bumper, and elasticated laces), this particular pair features a flamboyant motif across its entire profile. Oh, and not to mention the vibrant flash of red at the sole, certain to catch the eye as you stroll past.