A rich-lather, sulfate-free, purple shampoo that tones and fortifies brassy, damaged, and lightened hair. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns:- Color Safe- Damage, Split Ends, and Breakage- Brassiness Key Benefits: - Tones and neutralizes brassiness- Strengthens and fortifies lightened hair- Provides extraordinary color protection- Highly concentrated formula allows for 75+ shampoos in a single bottle