New look, same Rocky formulasWe’re updating our packaging. To reduce waste, we’re rolling it out gradually—using up what we have first. The new look is available for select products online and will appear in select stores over time as we make the transition. What’s inside hasn’t changed—it’s still the same natural formulas, crafted with care in the Canadian Rockies. Learn more. Stock up on our Scent Free Wild Kindness Shampoo and Conditioner in a convenient bundle. Our hair care formulas are crafted with nutrient-rich, plant-based ingredients that are kind your beautifully wild hair. We set out to create a hair care duo that delivers on experience and performance—starting with a satisfying, gentle lather and finishing with soft, balanced strands. Our liquid shampoo is made with Soap Nut Aqueous Extract, rich in saponin, a natural cleanser that lifts away dirt and buildup without stripping your hair. Our conditioner follows with a balanced blend of plant-based oils and emollients that nourish from root to tip—enhancing your natural texture without weighing it down. Together, they leave your hair feeling clean, soft, and revived—never coated, dry, or heavy. Scent Free Wild Kindness Shampoo:A plant-based shampoo with a moisturizing lather that cleanses without stripping or drying your beautifully wild hair. Formulated with soap nut extract, it gently cleanses the scalp and leaves your hair feeling clean, soft, and full of movement. Scent Free Wild Kindness Conditioner:A gentle, plant-based conditioner that's kind to your beautifully wild hair. Formulated with nutrient-rich oils like Canadian Abyssinian oil and moisturizing coconut oil, it leaves hair soft, free of tangles, and smelling fresh.  No added soap. No detergents. Just nature doing what it does best. Free from sulfates and parabens.  Suitable for: All hair To find the best shampoo for your hair type, consult our FAQ. Add a pump to your 1L purchase OUR SUSTAINABLE JOURNEY IS EVOLVINGWe’re moving away from virgin plastic by using bottles and caps made from Post-Consumer Recycled (PCR) plastic. PCR plastic is made from recycled materials—giving them new life and keeping them out of landfills.  To learn more or find recycling info, visit the Sustainability tab above.