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Virtue Curl Defining Gel
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Virtue Curl Defining Gel
From Virtue
Current price: $52.00
From Virtue
Virtue Curl Defining Gel
Current price: $52.00
Loading Inventory...
Size: 200 ml
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Hudson's Bay
WHAT IT IS
Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have——and the ones you never knew existed. 200ml. Made in USA.
WHAT IT DOES
Loaded with Alpha Keratin 60ku®, as well as heat, colour, and pollution protectors, Curl-Defining Gel blocks out humidity and environmental aggravators to keep curls healthy today, tomorrow, and beyond. Virtue® Curl is the only premium curl line free of the Big Six chemicals——parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colourants.
WHO IT'S FOR
Ideal for Types 2—4 curly hair. Safe for colour-treated and chemically treated hair.
HOW TO USE IT
Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual.
Tips: Use a small amount for light definition. For a deeper definition, work product through in sections. The gel can be used to finger coil and scrunch into hair for touchable definition.
"Curl-Defining Gel is light and customizable. The more you use, the deeper the definition, and it won’t make curls feel crunchy or weighed down!" ——Kindale Godbee, Stylist, Salon Owner & Virtue® Ambassador
RESEARCH RESULTS
ABOUT THE BRAND
Virtue® has cracked the code for healthy hair. Virtue products address the cause — so that no matter what your hair “type,” you’ll get healthier, more beautiful hair. With Alpha Keratin 60ku®, a patented, self-regulating protein recognized by the hair as its own, Virtue targets and treats the underlying damage — the root cause of every major hair issue.
This brand is part of BEAUTYSPACE, the ultimate curator of the world’s most in-demand beauty and icons of the future. BEAUTYSPACE brings the very best in beauty to Hudson's Bay. Within our carefully crafted assortment, you will find an edit of the most innovative and sought-after skincare, haircare, makeup and lifestyle products from around the world.
Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have——and the ones you never knew existed. 200ml. Made in USA.
WHAT IT DOES
Loaded with Alpha Keratin 60ku®, as well as heat, colour, and pollution protectors, Curl-Defining Gel blocks out humidity and environmental aggravators to keep curls healthy today, tomorrow, and beyond. Virtue® Curl is the only premium curl line free of the Big Six chemicals——parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colourants.
WHO IT'S FOR
Ideal for Types 2—4 curly hair. Safe for colour-treated and chemically treated hair.
HOW TO USE IT
Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual.
Tips: Use a small amount for light definition. For a deeper definition, work product through in sections. The gel can be used to finger coil and scrunch into hair for touchable definition.
"Curl-Defining Gel is light and customizable. The more you use, the deeper the definition, and it won’t make curls feel crunchy or weighed down!" ——Kindale Godbee, Stylist, Salon Owner & Virtue® Ambassador
RESEARCH RESULTS
- 8 out of 10 women immediately felt their hair was healthier, shinier, and their curls were more manageable.
- After 8 hours, 8 out of 10 women said that their hair felt nourished, more moisturized, and not weighed down.
- After one week of use, 8/10 women felt that their curls looked natural, well-defined and not brittle.
ABOUT THE BRAND
Virtue® has cracked the code for healthy hair. Virtue products address the cause — so that no matter what your hair “type,” you’ll get healthier, more beautiful hair. With Alpha Keratin 60ku®, a patented, self-regulating protein recognized by the hair as its own, Virtue targets and treats the underlying damage — the root cause of every major hair issue.
This brand is part of BEAUTYSPACE, the ultimate curator of the world’s most in-demand beauty and icons of the future. BEAUTYSPACE brings the very best in beauty to Hudson's Bay. Within our carefully crafted assortment, you will find an edit of the most innovative and sought-after skincare, haircare, makeup and lifestyle products from around the world.
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More About Hudson's Bay at Shop Midtown
We have a history of making history. HBC has been operating and excelling at what we do for hundreds of years, meaning that we’ve adapted to some pretty monumental changes since our initial charter back in 1670. (See our Heritage Site—we aren’t even kidding). We are proud to be known for our longevity and our historical significance. Our iconic point blankets, which have become a huge part of the fabric of Canada, are seen as an unofficial symbol of Canadians. Even though we’ve grown and adapted for centuries, we’re passionately looking toward the future. We’re proudly redefining an international retail experience and tackling the challenges and opportunities of a limitless, digital landscape. Diversity & Inclusion: HBC is committed to fostering a diverse and inclusive workplace. Our Associates are empowered to lead, support one another, and make contributions that drive their teams and businesses forward – things we believe make HBC a great place to work. Each of our Associates comes to work with different experiences and backgrounds, and we believe that our diverse points of view are the pillars of HBC’s success. Our differences make us stronger and contribute to the innovative ideas that will power us into the future.
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