Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have——and the ones you never knew existed. 200ml. Made in USA. Loaded with Alpha Keratin 60ku®, as well as heat, colour, and pollution protectors, Curl-Defining Gel blocks out humidity and environmental aggravators to keep curls healthy today, tomorrow, and beyond. Virtue® Curl is the only premium curl line free of the Big Six chemicals——parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colourants. Ideal for Types 2—4 curly hair. Safe for colour-treated and chemically treated hair. Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual. Tips: Use a small amount for light definition. For a deeper definition, work product through in sections. The gel can be used to finger coil and scrunch into hair for touchable definition. "Curl-Defining Gel is light and customizable. The more you use, the deeper the definition, and it won’t make curls feel crunchy or weighed down!" ——Kindale Godbee, Stylist, Salon Owner & Virtue® Ambassador Virtue® has cracked the code for healthy hair. Virtue products address the cause — so that no matter what your hair “type,” you’ll get healthier, more beautiful hair. With Alpha Keratin 60ku®, a patented, self-regulating protein recognized by the hair as its own, Virtue targets and treats the underlying damage — the root cause of every major hair issue. This brand is part of BEAUTYSPACE, the ultimate curator of the world’s most in-demand beauty and icons of the future. BEAUTYSPACE brings the very best in beauty to Hudson's Bay. Within our carefully crafted assortment, you will find an edit of the most innovative and sought-after skincare, haircare, makeup and lifestyle products from around the world.